As a university student and later in (many) decades of Marketing / Management work, I needed to ‘sort’ the models I’ve encountered. Some business books or sites cover a few of the major models; rarely does any 1 book attempt to cover many. It’ll be a long journey to address them all! In the meantime, it may help to consider each model according to where/when you’re likely to apply it– ie at the Corporate or Brand ‘level’ or when you’re trying to make sense of how consumers process info/messages & ‘need’.
1.Macro Models: deal with The Big Picture! They help us manage long term success, make wise decisions impacting entire organization
2. Mental Models: better understand Consumers/ Customers
3. Product/Brand Models: help manage Brands, Products, Product Lines
These videos may help you start a (worthwhile!) journey to become a strategy guru
On Strategic Priorities and priority-setting ie the fit/consequences of a growth path
A Dozen Ways To Grow https://youtu.be/E1OPI0KFrH0
Strategy Gone Wrong https://youtu.be/DQoUvk9NBho
On the role / optics of strategy, strategy in markets & life, strategy misinformation
Strategy Tips, Common Strategic Errors https://youtu.be/-eGsIrU6Q6w
5 Ways Strategy Enhances Your Life https://youtu.be/ykf_KjMbjl8
Strategy vs Optics https://youtu.be/Nb-uuzPKIgE
Strategy At Work: Tech Behemoth Battle https://youtu.be/WWVbSoBgSYM
Big Picture strategy -which strategy is being used by a firm to win battles:
Competitive Advantage https://youtu.be/yS3ENVTPW9U
Ansoff (Product-Market) Matrix https://youtu.be/muDcQJukUhE
Maslow & Marketing https://youtu.be/D1GYOp8Qdx8
BCG Matrix https://youtu.be/ySc4BeX12kQ
And as prepared by Professor Tim Richardson (Witiger)]:
1st Mover (“early bird gets the worm” vs “2nd mouse gets the cheese”)
Part 1: https://www.youtube.com/watch?v=vAyaB4yjTmw
Part 2: https://www.youtube.com/watch?v=pbBw-O_CAWw
On Part 1 of The Marketing Plan – Situation Analysis
Situation Analysis of a Marketing Plan https://youtu.be/UER54BE8tEU
Practical SWOTs https://youtu.be/_49e8Hqm_r0
The PESTLE-C: What it is, how to do it https://youtu.be/l-pram62sRM
Positioning Maps https://youtu.be/yYLddnT-RGU
On Ethics + Mission Fit of ways to grow &/or pick a growth partner
Ethics In Business https://youtu.be/Ip9fLERzSQI
Legends and Corporate Culture https://youtu.be/sDbScz1erTs
On Marketing Plans: data/figures & ‘7P’ detail needed, CSR partner check, etc
The (4P’s) Marketing Mix https://youtu.be/tkoPDMD-7r0
The 7 P’s of Marketing https://youtu.be/OWvZGGbxzME
Target Segments https://youtu.be/otubjdFAFAU
How Math Applies in Marketing https://youtu.be/KnJRpRxTapg
Consumer Promotion Strategies https://youtu.be/SrIF8hCTHSs
Marketing Plan CALENDARS https://youtu.be/-dg5G2d0rzA
Strategy Partner/Option Fit Factors https://youtu.be/ikkthLPKMH8
Finding End Price:
https://www.slideshare.net/stevenrosslitt/understanding-margin-litt2021-243842156
Choosing Channels
https://www.slideshare.net/stevenrosslitt/new-products-choosing-a-channel-litt2021
Product Life Cycle (PLC):
Part 1 https://youtu.be/89_Ao2coGSM
Part 2 https://youtu.be/qcOLOaK1ZPw
Prior to submitting a final Marketing Plan
Marketing Plans: Steps To Impress https://youtu.be/QgWbpOe3D_0
Professional Marketing Plans https://youtu.be/xHZTRdBUnRI