fyi- some sites I’ve visited & found useful. Perhaps you will too.  (I’ve found no bugs, but can’t guarantee all links will operate forever – pls ‘comment’ if one’s misbehaving, and I’ll fix /delete it).

This slide deck is about a topic that is often poorly covered in textbooks – Positioning Maps:

Checked as of late 2019

Research Sources & Videos!

A site with lots of videos and keynote speakers

Market Research players: Top 200 firms employ >40,000 ppl; Top 1,200 firms employ 55,000 ppl (20-80 rule -smallest 79% of firms acct for just 21% of industry revenue). Big firms include: Nielsen, GfK, Ipsos, Harris-Decima, Environics, Millward Brown, IRI, Forrester, Kantar, IMS.

Cool article on the major players, including recent changes in ownership, etc:

Audit Data, Market Share, Media Habits, Media Metrics:

What We Do

Test Market Tools:




Broad ranging capabilities including CPG/ Consumer Insights:

Consumer Opinions/ Attitudes

Omnibus Panels

Associations:  some terrific Research Organizations to join:

There is also

Survey Software for more thorough, professional surveys:

Accessing Panels, Building basic template surveys:–cms-20928

Joining Panels: Want to join a Research Panel? These are from, imo, reputable firms:

as part of Dynata/SSI:

or Ipsos:

or Forum Research:

or Shoppers Voice:

or Asking Canadians:

Want to look before you leap? Here is a candid site that doesn’t claim ‘representative’ user reviews, yet may help you decide which panel to join, or if a panel is a decent fit for you:

Willing to log your purchases across channels?

Be part of Nielsen HomeScan:

Get CORE TCPS certified! (90 minutes; do via laptop / desktop to access full AV):

Other guiding associations & resources:

Trend Watching: sites & newsletters I find helpful for monitoring trends


Students may join the AMA – last  I checked for students the rate is….free! Here’s the link to AMA’s Toronto chapter:

Also – some terrific Research Organizations to join:

There is also

The MRIA had served as an industry association to provide resources, forums, networking events, job fairs, input on industry standards, an industry voice; in August 2018 they closed. Not sure what the role or scope of the reformed version might end up looking like; feel free to decide for yourself.

Here, in no particular order, are links to some job boards at some of the major (very credible!) players in the research community

Dr Annie Pettit – survey guru, pay-it-forward industry icon

Element 54



Logit Group (parent of Q-FI)





Harris Decima:

Research Now

Homepage Main

Kantar Millward Brown (also own Vividata PMB)

Delvinia (asking Canadians)

Careers at Delvinia

Careers at Delvinia

Dynata/ SSI (Survey Sampling Intl)

Homepage Main

Vision Critical