Links!

fyi- some sites I’ve visited & found useful. Perhaps you will too. (I’ve found no bugs, but can’t guarantee all links will operate forever – pls ‘comment’ if one’s misbehaving, and I’ll fix /delete it).

This slide deck is about a topic that is often poorly covered in textbooks – Positioning Maps:

https://www.slideshare.net/stevenrosslitt/positioning-maps-litt2021

Checked as of late 2019

Research Sources & Videos!

A site with lots of videos and keynote speakers

http://market-research.alltop.com/

Market Research players: Top 200 firms employ >40,000 ppl; Top 1,200 firms employ 55,000 ppl (20-80 rule -smallest 79% of firms acct for just 21% of industry revenue). Big firms include: Nielsen, GfK, Ipsos, Harris-Decima, Environics, Millward Brown, IRI, Forrester, Kantar, IMS.

Cool article on the major players, including recent changes in ownership, etc:

https://www.ama.org/publications/MarketingNews/Pages/2018-ama-gold-top50-report.aspx

Audit Data, Market Share, Media Habits, Media Metrics:

http://www.nielsen.com/ca/en.html

http://en.numeris.ca/

https://www.comscore.com/

What We Do

Test Market Tools:

http://www.nielsen.com/content/dam/nielsen/en_us/documents/pdf/Fact%20Sheets/Nielsen%20BASES%20II.pdf

Polling

http://harris-interactive.com/

Healthcare

http://www.imshealth.com

https://www.iqvia.com/

https://www.westat.com/

Technology

https://go.forrester.com/

https://www.gartner.com/en

Broad ranging capabilities including CPG/ Consumer Insights:

http://www.gfk.com/

https://www.iriworldwide.com/en-US

https://www.dunnhumby.com/

http://www.millwardbrown.com/

https://marumatchbox.com/about-us/

https://www.comscore.com/

http://leger360.com/en-ca/home

Consumer Opinions/ Attitudes

http://environicsanalytics.ca/

https://www.askingcanadians.com/communities/default.aspx?p=p430686807&dlvl=9

Omnibus Panels

https://www.ipsos.com/en-ca/solution/canadian-omnibus

Associations: some terrific Research Organizations to join:

CRIC – The Canadian Research Insights Counsel Canada’s voice of the research, insights and analytics industry both domestically and globally, offering standards and advocacy, as well as commitments to diversity. CRIC is endorsed by both ESOMAR and Women in Research. You can sign up to receive Canadian news here.
CAIP-PAIM – The Canadian Analytics and Insights Professional designation is available for those researchers who wish to become certified in Canada with a Canadian owned designation. Sign up to receive CAIP-PAIM news here.
ESOMAR – Researchers wishing to become individual members of a marketing association have been warmly welcomed by the global community via ESOMAR. Sign up to receive ESOMAR news here.
Insights Association – Canadians have also been warmly welcomed by the Insights Association’s Canada chapter. Receive IA news here.

There is also

https://www.aapor.org/

https://www.qrca.org/

https://thearf.org/

https://www.mria-arim.ca/

http://cuberecherche.ca/wp-content/uploads/2016/06/TenCorePrinciples.pdf

Survey Software for more thorough, professional surveys:

https://qfisolutions.com/about-us/

Accessing Panels, Building basic template surveys:

https://www.surveymonkey.com/

https://www.limesurvey.org/

https://business.tutsplus.com/tutorials/how-to-make-a-survey-in-google-docs–cms-20928

https://www.google.ca/forms/about/

https://www.dynata.com/research-insights/

Joining Panels: Want to join a Research Panel? These are from, imo, reputable firms:

as part of Dynata/SSI: https://www.surveypointsclub.com/policies/privacy

or Ipsos: http://www.i-say.com/

or Forum Research: https://www.forumresearch.com/join.asp

or Shoppers Voice: https://www.shoppersvoice.ca/faq/

or Asking Canadians:https://www.canadianpaidsurveys.com/blog/asking-canadians/

Want to look before you leap? Here is a candid site that doesn’t claim ‘representative’ user reviews, yet may help you decide which panel to join, or if a panel is a decent fit for you:

https://www.surveypolice.com/

Willing to log your purchases across channels?

Be part of Nielsen HomeScan: https://www.homescan.ca/panel/CA/EN/Login.htm

Get CORE TCPS certified! (90 minutes; do via laptop / desktop to access full AV): https://tcps2core.ca/welcome

Other guiding associations & resources: http://www.senecacollege.ca/research/ethics-board.html

https://www.careb-accer.org/

Trend Watching: sites & newsletters I find helpful for monitoring trends

https://www.trendhunter.com/

https://trendwatching.com/

https://trends.google.com/trends/?geo=US

https://www.pinterest100.com/en-us/

https://www.nielsen.com/us/en/insights/

https://shelftalk.net/https://morningnewsbeat.com

ESPECIALLY FOR STUDENTS:

Students may join the AMA – last I checked for students the rate is….free! Here’s the link to AMA’s Toronto chapter:

https://www.ama-toronto.com/

https://www.the-cma.org/

Also – some terrific Research Organizations to join:

CRIC – The Canadian Research Insights Counsel Canada’s voice of the research, insights and analytics industry both domestically and globally, offering standards and advocacy, as well as commitments to diversity. CRIC is endorsed by both ESOMAR and Women in Research. You can sign up to receive Canadian news here.
CAIP-PAIM – The Canadian Analytics and Insights Professional designation is available for those researchers who wish to become certified in Canada with a Canadian owned designation. Sign up to receive CAIP-PAIM news here.
ESOMAR – Researchers wishing to become individual members of a marketing association have been warmly welcomed by the global community via ESOMAR. Sign up to receive ESOMAR news here.
Insights Association – Canadians have also been warmly welcomed by the Insights Association’s Canada chapter. Receive IA news here.

There is also

https://www.aapor.org/

https://www.qrca.org/

Home

The MRIA had served as an industry association to provide resources, forums, networking events, job fairs, input on industry standards, an industry voice; in August 2018 they closed. Not sure what the role or scope of the reformed version might end up looking like; feel free to decide for yourself. https://mria-arim.ca/

Here, in no particular order, are links to some job boards at some of the major (very credible!) players in the research community

Dr Annie Pettit – survey guru, pay-it-forward industry icon

https://lovestats.wordpress.com/

Element 54 https://element-54.com/

GfK

https://www.gfk.com/home

Ipsos

https://www.linkedin.com/jobs/ipsos-jobs

Logit Group (parent of Q-FI)

Nielsen

https://nielsen.taleo.net/careersection/3/jobsearch.ftl

Environics