fyi- some sites I’ve visited & found useful. Perhaps you will too.  (I’ve found no bugs, but can’t guarantee all links will operate forever – pls ‘comment’ if one’s misbehaving, and I’ll fix /delete it).

This slide deck is about a topic that is often poorly covered in textbooks – Positioning Maps:

Checked as of late 2019

Research Sources & Videos!

A site with lots of videos and keynote speakers

Market Research players: Top 200 firms employ >40,000 ppl; Top 1,200 firms employ 55,000 ppl (20-80 rule -smallest 79% of firms acct for just 21% of industry revenue). Big firms include: Nielsen, GfK, Ipsos, Harris-Decima, Environics, Millward Brown, IRI, Forrester, Kantar, IMS.

Cool article on the major players, including recent changes in ownership, etc:

Audit Data, Market Share, Media Habits, Media Metrics:

What We Do

Test Market Tools:




Broad ranging capabilities including CPG/ Consumer Insights:

Consumer Opinions/ Attitudes

Omnibus Panels

Associations:  some terrific Research Organizations to join:

There is also

Survey Software for more thorough, professional surveys:

Accessing Panels, Building basic template surveys:–cms-20928

Joining Panels: Want to join a Research Panel? These are from, imo, reputable firms:

as part of Dynata/SSI:

or Ipsos:

or Forum Research:

or Shoppers Voice:

or Asking Canadians:

Want to look before you leap? Here is a candid site that doesn’t claim ‘representative’ user reviews, yet may help you decide which panel to join, or if a panel is a decent fit for you:

Willing to log your purchases across channels?

Be part of Nielsen HomeScan:

Get CORE TCPS certified! (90 minutes; do via laptop / desktop to access full AV):

Other guiding associations & resources:

Trend Watching: sites & newsletters I find helpful for monitoring trends