This is good! http://business.financialpost.com/news/retail-marketing/luvabella-is-this-the-hottest-toy-of-2018
A fine article & video illustrate how Spinmaster Toys puts itself in a position to be ‘lucky’.
Years of work, and many iterations, to create the next ‘overnight sensation’. (Hmmm – that sure is poetic, or perhaps just pathetic).
This also gives tons of practical insight into the New Product Development process, eg the iterations of development, costing & cost-optimizing at stage 1,and stage 2 and stage 3 etc; their inspired choices for R&D input for a doll (Mimes! Puppeteers!); and even their thoughts on estimating market size & growth (MRK200 students should def observe 6:00 to 6:33).