It’s loud & has an awkwardly infantile name.
But it’s cheap to start, EZ to learn & sociable.
Check out which supplier firms are winning & which retailers, too. And keep in mind the Product Life Cycle; as a category matures, it explodes into +tightly targeted niches ergo the inevitability of Pro Pickleball, Seniors Pickleball, Family Pickleball, Tourist Pickleball, Pickleball sports lottery games, Pickleball lessons, Pickleball media deals & even e-Pickleball games (so sad to admit they prob already exist!)
I’d encourage Strategy or New Product Launch students to monitor its evolution, how major sponsors, gear suppliers & event/ promotion firms inevitably move in & drive out (or buy out) some pioneers who were so vital to advancing the sport to where it’s at.
There a lesson here about keeping your head down, not shining too bright, lest you draw the attention of powerful usurpers.