fyi- some sites I’ve visited & found useful. Perhaps you will too. (I’ve found no bugs, but can’t guarantee all links will operate forever – pls ‘comment’ if one’s misbehaving, and I’ll fix /delete it. Checked as of late September, 2018. Thanks!)
Research Sources & Videos!
A site with lots of videos and keynote speakers
Market Research players: Top 200 firms employ >40,000 ppl; Top 1,200 firms employ 55,000 ppl (20-80 rule -smallest 79% of firms acct for just 21% of industry revenue). Big firms include: Nielsen, GfK, Ipsos, Harris-Decima, Environics, Millward Brown, IRI, Forrester, Kantar, IMS.
Cool article on the major players, including recent changes in ownership, etc:
Audit Data, Market Share, Media Habits, Media Metrics:
Test Market Tools:
Broad ranging capabilities including CPG/ Consumer Insights:
Consumer Opinions/ Attitudes
Survey Software for more thorough, professional surveys:
Accessing Panels, Building basic template surveys:
Joining Panels: Want to join a Research Panel? These are from, imo, reputable firms:
as part of SSI: https://www.surveysampling.com/contact/join-a-panel/
and as part of Ipsos: http://www.i-say.com/
or Microsoft: https://www.microsoft.com/mscorp/marketing_research/
or Forum Research: https://www.forumresearch.com/join.asp
or Shoppers Voice: https://www.shoppersvoice.ca/faq/
Willing to log your purchases across channels?
Be part of Nielsen HomeScan: https://www.homescan.ca/panel/CA/EN/Login.htm
Get CORE TCPS certified! (90 minutes; do via laptop / desktop to access full AV): https://tcps2core.ca/welcome
Other guiding associations & resources: http://www.senecacollege.ca/research/ethics-board.html