fyi- some sites I’ve visited & found useful. Perhaps you will too.  (I’ve found no bugs, but can’t guarantee all links will operate forever – pls ‘comment’ if one’s misbehaving, and I’ll fix /delete it. Checked as of late September,  2018. Thanks!)

Research Sources & Videos!

A site with lots of videos and keynote speakers

Market Research players: Top 200 firms employ >40,000 ppl; Top 1,200 firms employ 55,000 ppl (20-80 rule -smallest 79% of firms acct for just 21% of industry revenue). Big firms include: Nielsen, GfK, Ipsos, Harris-Decima, Environics, Millward Brown, IRI, Forrester, Kantar, IMS.

Cool article on the major players, including recent changes in ownership, etc:

Audit Data, Market Share, Media Habits, Media Metrics:


Test Market Tools:








Broad ranging capabilities including CPG/ Consumer Insights:


Consumer Opinions/ Attitudes


Omnibus Panels




Survey Software for more thorough, professional surveys:


Accessing Panels, Building basic template surveys:–cms-20928


Joining Panels: Want to join a Research Panel? These are from, imo, reputable firms:

as part of SSI:

and as part of Ipsos:

or Microsoft:

or Forum Research:

or Shoppers Voice:


Willing to log your purchases across channels?

Be part of Nielsen HomeScan:


Get CORE TCPS certified! (90 minutes; do via laptop / desktop to access full AV):


Other guiding associations & resources: