Links!

nicubunuchain-cc

fyi- some sites I’ve visited & found useful. Perhaps you will too.  (I’ve found no bugs, but can’t guarantee all links will operate forever – pls ‘comment’ if one’s misbehaving, and I’ll fix /delete it. Checked as of late September,  2018. Thanks!)

Research Sources & Videos!

A site with lots of videos and keynote speakers

http://market-research.alltop.com/

Market Research players: Top 200 firms employ >40,000 ppl; Top 1,200 firms employ 55,000 ppl (20-80 rule -smallest 79% of firms acct for just 21% of industry revenue). Big firms include: Nielsen, GfK, Ipsos, Harris-Decima, Environics, Millward Brown, IRI, Forrester, Kantar, IMS.

Cool article on the major players, including recent changes in ownership, etc:

https://www.ama.org/publications/MarketingNews/Pages/2018-ama-gold-top50-report.aspx

Audit Data, Market Share, Media Habits, Media Metrics:

http://www.nielsen.com/ca/en.html

http://en.numeris.ca/

https://www.comscore.com/

 

Test Market Tools:

http://www.nielsen.com/content/dam/nielsen/en_us/documents/pdf/Fact%20Sheets/Nielsen%20BASES%20II.pdf

 

Polling

http://harris-interactive.com/

 

Healthcare

http://www.imshealth.com

https://www.iqvia.com/

https://www.westat.com/

 

Technology

https://go.forrester.com/

https://www.gartner.com/en

 

Broad ranging capabilities including CPG/ Consumer Insights:

http://www.gfk.com/

https://www.iriworldwide.com/en-US

https://www.dunnhumby.com/

http://www.millwardbrown.com/

https://marumatchbox.com/about-us/

https://www.comscore.com/

http://leger360.com/en-ca/home

 

Consumer Opinions/ Attitudes

http://environicsanalytics.ca/

https://www.askingcanadians.com/communities/default.aspx?p=p430686807&dlvl=9

 

Omnibus Panels

https://www.ipsos.com/en-ca/solution/canadian-omnibus

 

Associations

https://www.mria-arim.ca/

http://cuberecherche.ca/wp-content/uploads/2016/06/TenCorePrinciples.pdf

 

Survey Software for more thorough, professional surveys:

https://qfisolutions.com/about-us/

 

Accessing Panels, Building basic template surveys:

https://www.surveymonkey.com/

https://www.limesurvey.org/

https://business.tutsplus.com/tutorials/how-to-make-a-survey-in-google-docs–cms-20928

https://www.google.ca/forms/about/

 

Joining Panels: Want to join a Research Panel? These are from, imo, reputable firms:

as part of SSI: https://www.surveysampling.com/contact/join-a-panel/

and as part of Ipsos:  http://www.i-say.com/

or Microsoft: https://www.microsoft.com/mscorp/marketing_research/

or Forum Research: https://www.forumresearch.com/join.asp

or Shoppers Voice: https://www.shoppersvoice.ca/faq/

 

Willing to log your purchases across channels?

Be part of Nielsen HomeScan: https://www.homescan.ca/panel/CA/EN/Login.htm

 

Get CORE TCPS certified! (90 minutes; do via laptop / desktop to access full AV): https://tcps2core.ca/welcome

 

Other guiding associations & resources: http://www.senecacollege.ca/research/ethics-board.html

https://www.careb-accer.org/