fyi- some sites I’ve visited & found useful. Perhaps you will too. (I’ve found no bugs, but can’t guarantee all links will operate forever – pls ‘comment’ if one’s misbehaving, and I’ll fix /delete it).
This slide deck is about a topic that is often poorly covered in textbooks – Positioning Maps:
Checked as of late 2019
Research Sources & Videos!
A site with lots of videos and keynote speakers
Market Research players: Top 200 firms employ >40,000 ppl; Top 1,200 firms employ 55,000 ppl (20-80 rule -smallest 79% of firms acct for just 21% of industry revenue). Big firms include: Nielsen, GfK, Ipsos, Harris-Decima, Environics, Millward Brown, IRI, Forrester, Kantar, IMS.
Cool article on the major players, including recent changes in ownership, etc:
Audit Data, Market Share, Media Habits, Media Metrics:
Test Market Tools:
Broad ranging capabilities including CPG/ Consumer Insights:
Consumer Opinions/ Attitudes
Associations: some terrific Research Organizations to join:
- CRIC – The Canadian Research Insights Counsel Canada’s voice of the research, insights and analytics industry both domestically and globally, offering standards and advocacy, as well as commitments to diversity. CRIC is endorsed by both ESOMAR and Women in Research. You can sign up to receive Canadian news here.
- CAIP-PAIM – The Canadian Analytics and Insights Professional designation is available for those researchers who wish to become certified in Canada with a Canadian owned designation. Sign up to receive CAIP-PAIM news here.
- ESOMAR – Researchers wishing to become individual members of a marketing association have been warmly welcomed by the global community via ESOMAR. Sign up to receive ESOMAR news here.
- Insights Association – Canadians have also been warmly welcomed by the Insights Association’s Canada chapter. Receive IA news here.
There is also
Survey Software for more thorough, professional surveys:
Accessing Panels, Building basic template surveys:
Joining Panels: Want to join a Research Panel? These are from, imo, reputable firms:
as part of Dynata/SSI: https://www.surveypointsclub.com/policies/privacy
or Ipsos: http://www.i-say.com/
or Forum Research: https://www.forumresearch.com/join.asp
or Shoppers Voice: https://www.shoppersvoice.ca/faq/
or Asking Canadians:https://www.canadianpaidsurveys.com/blog/asking-canadians/
Want to look before you leap? Here is a candid site that doesn’t claim ‘representative’ user reviews, yet may help you decide which panel to join, or if a panel is a decent fit for you:
Willing to log your purchases across channels?
Be part of Nielsen HomeScan: https://www.homescan.ca/panel/CA/EN/Login.htm
Get CORE TCPS certified! (90 minutes; do via laptop / desktop to access full AV): https://tcps2core.ca/welcome
Other guiding associations & resources: http://www.senecacollege.ca/research/ethics-board.html
Trend Watching: sites & newsletters I find helpful for monitoring trends