fyi- some sites I’ve visited & found useful. Perhaps you will too. (I’ve found no bugs, but can’t guarantee all links will operate forever – pls ‘comment’ if one’s misbehaving, and I’ll fix /delete it. Checked as of late September, 2018. Thanks!)
Research Sources & Videos!
A site with lots of videos and keynote speakers
http://market-research.alltop.com/
Market Research players: Top 200 firms employ >40,000 ppl; Top 1,200 firms employ 55,000 ppl (20-80 rule -smallest 79% of firms acct for just 21% of industry revenue). Big firms include: Nielsen, GfK, Ipsos, Harris-Decima, Environics, Millward Brown, IRI, Forrester, Kantar, IMS.
Cool article on the major players, including recent changes in ownership, etc:
https://www.ama.org/publications/MarketingNews/Pages/2018-ama-gold-top50-report.aspx
Audit Data, Market Share, Media Habits, Media Metrics:
http://www.nielsen.com/ca/en.html
Test Market Tools:
Polling
http://harris-interactive.com/
Healthcare
Technology
Broad ranging capabilities including CPG/ Consumer Insights:
https://www.iriworldwide.com/en-US
https://marumatchbox.com/about-us/
http://leger360.com/en-ca/home
Consumer Opinions/ Attitudes
http://environicsanalytics.ca/
https://www.askingcanadians.com/communities/default.aspx?p=p430686807&dlvl=9
Omnibus Panels
https://www.ipsos.com/en-ca/solution/canadian-omnibus
Associations
http://cuberecherche.ca/wp-content/uploads/2016/06/TenCorePrinciples.pdf
Survey Software for more thorough, professional surveys:
https://qfisolutions.com/about-us/
Accessing Panels, Building basic template surveys:
https://business.tutsplus.com/tutorials/how-to-make-a-survey-in-google-docs–cms-20928
https://www.google.ca/forms/about/
https://www.dynata.com/research-insights/
Joining Panels: Want to join a Research Panel? These are from, imo, reputable firms:
as part of Dynata/SSI: https://www.surveypointsclub.com/policies/privacy
or Ipsos: http://www.i-say.com/
or Forum Research: https://www.forumresearch.com/join.asp
or Shoppers Voice: https://www.shoppersvoice.ca/faq/
or Asking Canadians:https://www.canadianpaidsurveys.com/blog/asking-canadians/
Want to look before you leap? Here is a candid site that doesn’t claim ‘representative’ user reviews, yet may help you decide which panel to join, or if a panel is a decent fit for you:
Willing to log your purchases across channels?
Be part of Nielsen HomeScan: https://www.homescan.ca/panel/CA/EN/Login.htm
Get CORE TCPS certified! (90 minutes; do via laptop / desktop to access full AV): https://tcps2core.ca/welcome
Other guiding associations & resources: http://www.senecacollege.ca/research/ethics-board.html