Strategy

As a university student and later in (many) decades of Marketing / Management work, I needed to ‘sort’ the models I’ve encountered. Some business books or sites cover a few of the major models; rarely does any 1 book attempt to cover many. It’ll be a long journey to address them all! In the meantime, it may help to consider each model according to where/when you’re likely to apply it– ie at the Corporate or Brand ‘level’ or when you’re trying to make sense of how consumers process info/messages & ‘need’.

1.Macro Models: deal with The Big Picture!

help manage long term success, make wise decisions impacting entire organization

2. Mental Models: better understand Consumers/ Customers

3. Product/Brand Models: help manage Brands, Products, Product Lines

Coming soon: dozens of new short videos to cover these topics.

  1. STRATEGY TIPS
  2. INTERPRETING STRATEGY
  3. MARKETING PLANS: The Business Situation
  4. STRATEGY GONE WRONG
  5. CLASSIC GROWTH OPTIONS
  6. PARTNERING TO GROW
  7. SOLVING CASES
  8. ETHICS IN BUSINESS
  9. LEGENDS & CORPORATE CULTURE
  10. PROFESSIONAL MARKETING PLANS
  11. MARKETING PROGRAMS & CALENDARS
  12. S.M.A.R.T. OBJECTIVES
  13. The TARGET SEGMENT
  14. COMPETITIVE ADVANTAGE
  15. PRACTICAL S.W.O.T.s
  16. The P.E.S.T.L.E.-C
  17. Tips: The PRODCT LIFE CYCLE (P.L.C.)
  18. DEWEY’S 5 STAGES
  19. The MARKETING MIX
  20. MASLOW’S NEEDS
  21. MAKING THE MOST OF THE B.C.G. MATRIX
  22. MAKING THE MOST OF THE ANSOFF (Product-Market) MATRIX
  23. A.T.A.R.
  24. B2B MARKETING
  25. A.I.D.A.
  26. BEYOND MARKETING’S 4P’s
  27. PORTER’S 5 FORCES
  28. CUSTOMER LIFETIME VALUE