As a university student and later in (many) decades of Marketing / Management work, I needed to ‘sort’ the models I’ve encountered. Some business books or sites cover a few of the major models; rarely does any 1 book attempt to cover many. It’ll be a long journey to address them all! In the meantime, it may help to consider each model according to where/when you’re likely to apply it– ie at the Corporate or Brand ‘level’ or when you’re trying to make sense of how consumers process info/messages & ‘need’.
1.Macro Models: deal with The Big Picture!
help manage long term success, make wise decisions impacting entire organization
2. Mental Models: better understand Consumers/ Customers
3. Product/Brand Models: help manage Brands, Products, Product Lines
Coming soon: dozens of new short videos to cover these topics.
- STRATEGY TIPS
- INTERPRETING STRATEGY
- MARKETING PLANS: The Business Situation
- STRATEGY GONE WRONG
- CLASSIC GROWTH OPTIONS
- PARTNERING TO GROW
- SOLVING CASES
- ETHICS IN BUSINESS
- LEGENDS & CORPORATE CULTURE
- PROFESSIONAL MARKETING PLANS
- MARKETING PROGRAMS & CALENDARS
- S.M.A.R.T. OBJECTIVES
- The TARGET SEGMENT
- COMPETITIVE ADVANTAGE
- PRACTICAL S.W.O.T.s
- The P.E.S.T.L.E.-C
- Tips: The PRODCT LIFE CYCLE (P.L.C.)
- DEWEY’S 5 STAGES
- The MARKETING MIX
- MASLOW’S NEEDS
- MAKING THE MOST OF THE B.C.G. MATRIX
- MAKING THE MOST OF THE ANSOFF (Product-Market) MATRIX
- A.T.A.R.
- B2B MARKETING
- A.I.D.A.
- BEYOND MARKETING’S 4P’s
- PORTER’S 5 FORCES
- CUSTOMER LIFETIME VALUE