I’ve set ‘public’ 20 videos (2 to 7 minutes long) on Applied Marketing Research & various insight-generating & analysis topics for aspiring marketing, advertising & business pro’s. Hope they help.
Do comment if you see anything to correct, add to, give an example of, etc; appreciate your help to better ‘pay it forward’.
The videos may help as you write a Brief, start Secondary Research, wonder what it means to create an Avatar, ponder whether to do Qual research instead of Quant, are trying to figure out how to design a Survey or write a Research Objective, are asked to gauge Market Potential, etc.
And if you do like them, click the ole ‘thumbs up’. Thanks much