Community Customizing & Skill Sets

TechCrunch (Kyle Wiggers, 7/14) reports that Salesforce has launched a Code Builder, presumably, so that users can customize, add ‘apps’ & leverage (crowdsource) the collective efforts of a talented user base.

For Context: A decade ago, Leading ‘smart’ phone maker A recognized the potential of that talent pool, opened up their platform, leveraged those possibilities. Another leading smart phone brand, B, saw only risk & threats, kept development very limited and chiefly in-house.

A decade later: Where is (A) Apple? Where is (B) Blackberry?

Leveraging outside talent is risky; if caution isn’t taken, some apps will be awkward, irresponsible, flawed,… perhaps even bad for the brand rep. Salesforce is limiting access during this next (beta) phase & who can blame ’em? But the upsides of a creative motivated talent pool, speed to market & customized capabilities, seem worth the risk to a successful firm that evidently aims to stay ahead, risks & all.

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