per a tune a couple decades ago by Keane tune “Everybody’s changin … and I don’t feel the same”; it’s intriguing for this Boomer to watch Gen X -and now Gen Y- get that nostalgic feeling. Resourceful marketers have always known Nostalgia is as inevitable as aging; demographic-savvy UofT economist David Foot’s Boom, Bust & Echo predicted the housing price surge a generation in advance, so, my good marketers- why not get ahead of the curve?
My kids & their pals are now having kids; I can’t imagine those parents NOT feelin chuffed to send kiddies to school with Mom & Dad-bought lunchboxes, stickers, clothing touting RugRats, Ren & Stimpy, Sailor Moon, The Incredibles, Gargoyles, ReBoot, Pinky & The Br… –> I bet you can finish this list.
But what about Auto nostalgia (the Supra, NSX, Scirocco, Viper, MR2, …). Surely Acura (Integra re-issue) can’t be the only auto firm to see the potential of Oldies looking back on misspent youth yearning for an auto they emotionally identified with- and couldn’t then afford!
The fashion (apparel/footwear/gym bag) industry has long won $$$ by re-issuing old ideas, recapturing a moment: eg 70’s Bohemian /frilly style, oversized sunglasses, wide legged pants, lace, corduroy, …
No matter which industry you’re in, there are undoubtedly valuable ‘moments’ you might seize upon eg a license partner, partner brand, noted throwback celeb,…
Sure, Dolph Lundgren doesn’t now look like he once did ….but who does?
Blade Runner: https://www.youtube.com/watch?v=bAZqE2DnxUI
Here’s a fine post on Nostalgia:
https://canadianbusiness.com/ideas/nostalgic-brand-comebacks
You’re all invited to get Keane on Nostalgia!