Tag Archives: Marketing Research

Years of work enroute to ‘Overnight success’

This is good! http://business.financialpost.com/news/retail-marketing/luvabella-is-this-the-hottest-toy-of-2018

A fine article & video illustrate how Spinmaster Toys puts itself in a position to be ‘lucky’.

Years of work, and many iterations, to create the next ‘overnight sensation’. (Hmmm – that sure is poetic, or perhaps just pathetic).

This also gives tons of practical insight into the New Product Development process, eg the  iterations of development, costing & cost-optimizing at stage 1,and stage 2 and stage 3 etc; their inspired choices for R&D input for a doll (Mimes! Puppeteers!); and even their thoughts on estimating market size & growth (MRK200 students should def observe 6:00 to 6:33).

Enjoy, baby!  

Steven

 

Want to be a Research Analyst? Then read Sarah!

Fine blog below; the articulate, diligent Sarah Schmidt (I recommend you follow her!) gathers multiple points of view on the role of Research Analyst.

imo one surprise is how many times you see the same sentiments echoed.

Analysts are talented people and, over the next few years, the industry needs many more of them. Have you got what it takes?  If so, the jobs will be there!

http://blog.marketresearch.com/the-market-research-analyst-role-an-inside-perspective