Omnichannel shopping. If you’re in FMCG marketing and believe that “online is a ‘future’ factor”, you’re already wayyyyyy behind, according to Nielsen.
http://www.nielsen.com/us/en/insights/news/2017/us-fmcg-trends-to-watch-in-2018.html
Omnichannel shopping. If you’re in FMCG marketing and believe that “online is a ‘future’ factor”, you’re already wayyyyyy behind, according to Nielsen.
http://www.nielsen.com/us/en/insights/news/2017/us-fmcg-trends-to-watch-in-2018.html
Posted in Uncategorised
Tagged CPG, ecommerce, FMCG, omnichannel, online, Retail, Steven Litt, StrategySteven
Cool article reveals some shifts in Boomers through their offspring Generation Y. While Boomers are shopping online more, Gen Y members are increasingly shopping multiple physical stores in parts of the USA.
It’s wise not to assume too much about shoppers by age: eg avoid the trap of “old people will do/want this, and younger ppl will do/want this”; there are far better predictors of most shopper behaviours, than age.
SL
Posted in Uncategorised
Tagged behaviour, Boomers, Generation Y, online, Retail, shopper, steven, store, strategy, StrategySteven