Tag Archives: online

FMCG ‘old biz’ categories are- surprise! -increasingly shopped online

Posted on December 22, 2017 | Leave a comment

Omnichannel shopping. If you’re in FMCG marketing and believe that “online is a ‘future’ factor”, you’re already wayyyyyy behind, according to Nielsen.

http://www.nielsen.com/us/en/insights/news/2017/us-fmcg-trends-to-watch-in-2018.html

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Online Vs Store Shopping by Generation: Assume Less!

Posted on September 23, 2017 | Leave a comment

Cool article reveals some shifts in Boomers through their offspring Generation Y. While Boomers are shopping online more, Gen Y members are increasingly shopping multiple physical stores in parts of the USA.

It’s wise not to assume too much about shoppers by age: eg avoid the trap of “old people will do/want this, and younger ppl will do/want this”; there are far better predictors of most shopper behaviours, than age.

https://www.cnbc.com/2017/09/21/retailers-dont-ditch-the-store-millennials-love-them-survey-finds.html

SL

 

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