When is a copycat product ‘inspired’ by your proprietary design and trademarks a threat ? When is it a…. partnership opportunity????
Usually the news that your brand is being copied signals the entry of another ‘low-life copycat ripoff’.
Adidas’ actions show there’s room for distinction between types of copycats. imo that makes sense; low-cost options undercut the consumer & constitute a BIG VOLUME threat that must be met with hard, fast litigation.
But an upscale ‘homage’ to your brand ? Not much of a volume threat certainly, and, in fact, kind of a respectful nod. Enjoy this soulful story.