A fine CSA article calls your attention to several trend-worthy #retail concepts.
Feel free to make your own notes on which particular ‘macro’ trends are driving or supporting each of these retail concepts eg CSR (charitable or community involvement), transparency, authentication, customized, artisan or locally crafted, VIP treatment, etc.
If that challenge seems like too much work (or if you’re on a NoThinkingRequired sabbatical), then maybe this article will be less taxing; just two of the above listed trends are driving this new Roots foray:
cool L.A. Times article (link below); Millennials are resisting ‘mass targeted’ gyms & fitness activities. As per Chris Anderson’s astute and visionary The Long Tail, more customized fitness ‘experiences’ are imo going to be the fitness trend, beyond Millennials, too!
When is a copycat product ‘inspired’ by your proprietary design and trademarks a threat ? When is it a…. partnership opportunity????
Usually the news that your brand is being copied signals the entry of another ‘low-life copycat ripoff’.
Adidas’ actions show there’s room for distinction between types of copycats. imo that makes sense; low-cost options undercut the consumer & constitute a BIG VOLUME threat that must be met with hard, fast litigation.
But an upscale ‘homage’ to your brand ? Not much of a volume threat certainly, and, in fact, kind of a respectful nod. Enjoy this soulful story.
Why is Adidas partnering with a knockoff brand?