SpongeBob … couture???

bet you never expected to see ‘SpongeBob’ and ‘couture’ together.

Seems avant-garde fashion is about to see a new brand- from deep-down. Benefits of licensing deals include: added revenue, added exposure, appeal to new audiences. Drawbacks? Streching and diluting a brand.

When a certain revered Motorcycle brand launched branded dog harnesses & dog clothes imo they jumped the shark.

While I was managing Dr Scholl’s- consistently pushing for performance perfection in orthotics and footcare- Head Office licensed out the name to a shoe marketeer who put ‘my’ brand on imported el-cheapo everyday walking shoes sold at discounters. Wince.

Is this a step too far, even for SpongeBob? Not necessarily, as long as they ‘keep it light’ ie don’t take the fashion items to seriously. https://www.licenseglobal.com/apparel-accessories/spongebob-goes-couture-amsterdam

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