cool L.A. Times article (link below); Millennials are resisting ‘mass targeted’ gyms & fitness activities. As per Chris Anderson’s astute and visionary The Long Tail, more customized fitness ‘experiences’ are imo going to be the fitness trend, beyond Millennials, too!
http://www.latimes.com/business/la-fi-boutique-fitness-20170823-story.html
Enjoy!
Steven